Your plant data is precious. We protect your photos, identification history, and personal information with industry-leading security and full GDPR compliance.
PlantFun ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application for plant identification, care advice, and gardening assistance.
Available on the App Store: Download PlantFun for free and start identifying plants, diagnosing diseases, and receiving expert care advice today. Perfect for gardeners, plant enthusiasts, botanists, and anyone curious about the green world around them.
To provide accurate plant identification and personalized care recommendations, we collect the following types of information:
PlantFun requires camera access to capture plant photos for identification. Photo library access is optional and only used when you choose to upload existing photos. We do not access your photo library without explicit permission.
We use your information to:
Process photos through our AI to identify plant species, varieties, and characteristics
Analyze plant health issues and provide treatment recommendations
Customize care advice based on your location, climate, and plant collection
Enhance AI accuracy, add new features, and fix bugs
If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal data depends on the specific context:
| Legal Basis | Purpose |
|---|---|
| Consent | Processing plant photos, location data, marketing communications |
| Contract | Providing plant identification service, account management |
| Legitimate Interest | Improving service quality, fraud prevention, analytics |
| Legal Obligation | Compliance with applicable laws and regulations |
You can withdraw your consent at any time through the app settings or by contacting us. Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.
We do NOT sell your personal data or plant photos to third parties.
We may share your information only in the following circumstances:
We work with trusted third-party service providers who help us operate our app:
All service providers are bound by strict data protection agreements and can only use your data for the specific purposes we authorize.
We may disclose your information if required by law, court order, or government request.
In the event of a merger, acquisition, or sale, your information may be transferred to the new entity.
You have comprehensive control over your personal data. Under GDPR, CCPA, and other privacy laws, you have the following rights:
Request a copy of all personal data we hold about you, including plant photos and identification history.
Correct any inaccurate or incomplete personal information in your account.
Delete your account and all associated data, including plant photos and identification history.
Object to processing of your data for direct marketing or legitimate interests.
Limit how we use your data while we verify or investigate your concerns.
Receive your data in a structured, machine-readable format for transfer to another service.
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account Information | Until account deletion | Service provision |
| Plant Photos | Until deletion or account closure | Identification history |
| Usage Data | 12-24 months | Analytics and improvement |
| Communication Records | 3 years | Customer support and legal compliance |
| Anonymized AI Training Data | Indefinitely | Model improvement (cannot be linked to you) |
After the retention period, we securely delete or anonymize your data. You can request early deletion at any time.
We implement industry-standard security measures to protect your data:
256-bit AES encryption for data at rest and TLS 1.3 for data in transit
Role-based access, two-factor authentication, and audit logs
ISO 27001 certified data centers with redundancy and DDoS protection
Important: While we implement strong security measures, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and enable two-factor authentication.
PlantFun is operated globally, and your data may be transferred to and processed in countries other than your own. We ensure adequate protection through:
PlantFun is designed for general audiences and gardening enthusiasts of all ages. We do not knowingly collect personal information from children under 13 (or under 16 in the EEA) without parental consent.
If you are a parent or guardian and believe your child has provided personal information without your consent, please contact us immediately at [email protected], and we will delete the information.
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes through:
Last Updated: January 15, 2025
Effective Date: January 15, 2025
Continued use of PlantFun after policy updates constitutes acceptance of the revised policy.
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
For GDPR-related requests and EU data protection matters
If you are located in the EEA and have concerns about our data processing practices, you have the right to lodge a complaint with your local data protection authority.
Download PlantFun from the App Store and start identifying plants with confidence. Your privacy is protected every step of the way.
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