GDPR Compliant Last Updated: January 2025

Privacy Policy

Your plant data is precious. We protect your photos, identification history, and personal information with industry-leading security and full GDPR compliance.

256-bit Encryption
Full Data Control
GDPR & CCPA Compliant
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1. Overview

PlantFun ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application for plant identification, care advice, and gardening assistance.

Why PlantFun is Your Trusted Plant Companion

  • AI-Powered Accuracy: Identify 10,000+ plant species instantly with 98% accuracy
  • Expert Care Advice: Get personalized watering schedules, sunlight needs, and fertilization tips
  • Disease Diagnosis: Detect plant diseases early and receive treatment recommendations
  • Garden Management: Track your plant collection and set care reminders
  • Privacy First: Your plant photos and data are encrypted and never shared without consent

Available on the App Store: Download PlantFun for free and start identifying plants, diagnosing diseases, and receiving expert care advice today. Perfect for gardeners, plant enthusiasts, botanists, and anyone curious about the green world around them.

2. Data We Collect

To provide accurate plant identification and personalized care recommendations, we collect the following types of information:

2.1 Information You Provide

  • Account Information: Email address, username, profile photo (optional)
  • Plant Photos: Images you submit for identification or disease diagnosis
  • Plant Collection Data: Information about plants you save, including names, notes, and care schedules
  • User Content: Reviews, comments, and community posts
  • Communication Data: Messages you send through customer support

2.2 Automatically Collected Information

  • Device Information: Device type, operating system, unique device identifiers
  • Location Data: Approximate location (with your permission) to improve plant identification accuracy based on regional flora
  • Usage Data: App features used, identification history, time spent in app
  • Technical Data: IP address, app version, crash reports, performance data

2.3 Camera and Photo Library Access

PlantFun requires camera access to capture plant photos for identification. Photo library access is optional and only used when you choose to upload existing photos. We do not access your photo library without explicit permission.

3. How We Use Your Data

We use your information to:

Plant Identification

Process photos through our AI to identify plant species, varieties, and characteristics

Disease Diagnosis

Analyze plant health issues and provide treatment recommendations

Personalization

Customize care advice based on your location, climate, and plant collection

Service Improvement

Enhance AI accuracy, add new features, and fix bugs

  • Provide Core Services: Plant identification, care reminders, garden management
  • Communicate: Send notifications, updates, and respond to inquiries
  • Ensure Security: Prevent fraud, unauthorized access, and abuse
  • Comply with Law: Meet legal obligations and protect rights
  • Research & Development: Improve AI models (anonymized data only)

5. Data Sharing and Disclosure

We do NOT sell your personal data or plant photos to third parties.

We may share your information only in the following circumstances:

5.1 Service Providers

We work with trusted third-party service providers who help us operate our app:

  • Cloud Storage: Secure storage of plant photos and data (AWS, Google Cloud)
  • AI Processing: Machine learning services for plant identification
  • Analytics: App performance and usage analytics (anonymized)
  • Customer Support: Help desk and communication tools

All service providers are bound by strict data protection agreements and can only use your data for the specific purposes we authorize.

5.2 Legal Requirements

We may disclose your information if required by law, court order, or government request.

5.3 Business Transfers

In the event of a merger, acquisition, or sale, your information may be transferred to the new entity.

6. Your Privacy Rights

You have comprehensive control over your personal data. Under GDPR, CCPA, and other privacy laws, you have the following rights:

Right to Access

Request a copy of all personal data we hold about you, including plant photos and identification history.

Right to Rectification

Correct any inaccurate or incomplete personal information in your account.

Right to Erasure

Delete your account and all associated data, including plant photos and identification history.

Right to Object

Object to processing of your data for direct marketing or legitimate interests.

Right to Restrict

Limit how we use your data while we verify or investigate your concerns.

Right to Portability

Receive your data in a structured, machine-readable format for transfer to another service.

How to Exercise Your Rights

  • In-App: Go to Settings → Privacy → Manage Your Data
  • Email: [email protected]
  • Response Time: We will respond within 30 days

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy:

Data Type Retention Period Reason
Account Information Until account deletion Service provision
Plant Photos Until deletion or account closure Identification history
Usage Data 12-24 months Analytics and improvement
Communication Records 3 years Customer support and legal compliance
Anonymized AI Training Data Indefinitely Model improvement (cannot be linked to you)

After the retention period, we securely delete or anonymize your data. You can request early deletion at any time.

8. Security Measures

We implement industry-standard security measures to protect your data:

Encryption

256-bit AES encryption for data at rest and TLS 1.3 for data in transit

Access Control

Role-based access, two-factor authentication, and audit logs

Secure Infrastructure

ISO 27001 certified data centers with redundancy and DDoS protection

  • Regular Security Audits: Third-party penetration testing and vulnerability assessments
  • Employee Training: Regular privacy and security training for all staff
  • Incident Response: 24/7 security monitoring and rapid incident response plan
  • Data Backup: Regular encrypted backups with disaster recovery procedures

Important: While we implement strong security measures, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and enable two-factor authentication.

9. International Data Transfers

PlantFun is operated globally, and your data may be transferred to and processed in countries other than your own. We ensure adequate protection through:

  • EU-US Data Privacy Framework: Compliance with transatlantic data transfer requirements
  • Standard Contractual Clauses: EU-approved data transfer agreements with service providers
  • Adequacy Decisions: Transfers only to countries deemed adequate by the EU Commission
  • Data Localization: Option to store data in EU data centers (for EEA users)

10. Children's Privacy

PlantFun is designed for general audiences and gardening enthusiasts of all ages. We do not knowingly collect personal information from children under 13 (or under 16 in the EEA) without parental consent.

If you are a parent or guardian and believe your child has provided personal information without your consent, please contact us immediately at [email protected], and we will delete the information.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes through:

  • In-app notifications
  • Email to your registered address
  • Prominent notice on our website

Last Updated: January 15, 2025
Effective Date: January 15, 2025

Continued use of PlantFun after policy updates constitutes acceptance of the revised policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

General Inquiries

Data Protection Officer (DPO)

[email protected]

For GDPR-related requests and EU data protection matters

Supervisory Authority

If you are located in the EEA and have concerns about our data processing practices, you have the right to lodge a complaint with your local data protection authority.

Ready to Explore the Plant World?

Download PlantFun from the App Store and start identifying plants with confidence. Your privacy is protected every step of the way.

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